How money moves through the studio
The finance structure is meant to make payouts explainable, disciplined, and scalable.
Gross revenue → Sales commission → Net revenue → Operating buckets
The core rule is that sales commission is treated as an above-the-line acquisition cost. Buckets are then applied to the net project revenue that remains.
- Delivery work should be paid from Delivery / Project Fulfilment.
- Non-delivery founder work should be paid from the Founder Fees Pool.
- Growth and infrastructure should stay true to purpose rather than patching payout issues.
- Reserve should be used to protect continuity, tax coverage, and cashflow resilience.