How money moves through the studio

The finance structure is meant to make payouts explainable, disciplined, and scalable.

Gross revenue → Sales commission → Net revenue → Operating buckets

The core rule is that sales commission is treated as an above-the-line acquisition cost. Buckets are then applied to the net project revenue that remains.

  • Delivery work should be paid from Delivery / Project Fulfilment.
  • Non-delivery founder work should be paid from the Founder Fees Pool.
  • Growth and infrastructure should stay true to purpose rather than patching payout issues.
  • Reserve should be used to protect continuity, tax coverage, and cashflow resilience.

Use this page for

What founders should come here to check first.

The five operating buckets

These are applied to net revenue, not gross revenue.

  • Art direction
  • Artist execution
  • Production and coordination
  • Freelancers, specialists, and revisions
  • Leadership and stewardship
  • Systems and internal process work
  • Company-building contribution
  • Should not become a second delivery bucket
  • Training and upskilling
  • Sales materials and positioning
  • R&D and process improvement
  • Capability-building, not routine ops
  • Software and subscriptions
  • Hardware and peripherals
  • Cloud storage and core tools
  • Operational essentials, not speculative growth
  • Delayed payments and uneven project flow
  • Tax obligations and timing gaps
  • Unexpected operating pressure
  • Should not be treated as casual founder draw
  • Delivery: 55%
  • Founder Fees: 15%
  • Growth: 10%
  • Infrastructure: 5%
  • Reserve: 15%

Key finance rules

These are the guardrails behind the bucket model.

Where to go next

Use the linked pages below for the deeper rule layers.

Go here for the project-level payout dashboard, founder totals, mix, and project payout review.

Open Founder Payouts

Go here for the fuller waterfall, founder fee structure, delivery cost model, and calculation rules.

Open Payout Logic